10 Unconventional Ways to Write Better Emails

by Jul 3, 2017Email Marketing, Marketing0 comments

10 Unconventional Ways to Write Better Emails

Let’s face it, in this age, one must be extra creative to get their brand into people’s hands…or in this case, into people’s mailboxes. With the overabundance of emails popping in our mailboxes daily, consumers may miss your emails even if it contains great content.

Here are 10 unconventional ways to write better emails:

Subject Line

  1. Ask a question. One of the smartest ways to grab attention is by asking a question in your subject line. Writing a subject as simple as, “Have you tried this lately?” can increase your email open rates. Be careful not to ask irrelevant questions just to get clicks. If you do, your readers will flag your emails as spam. Make sure that your question ties in with the email contents. For example, if you’re selling accounting software, your subject can read, “First name, are you losing money due to accounting errors?” or “First name, accounting errors can be frustrating, right?”
  2. Use the recipient’s first name. We tend to automatically gravitate towards emails with our name on it. Use this to your advantage by adding {!firstname} before your email subject. For example, “{!firstname}, Here’s what the president really meant.”
  3. Write one word. Sounds weird, right? Yes it does, but writing one word like “Hey” in the subject line can grab attention – reason being, we associate the word with familiarity. Only someone close to us would send an email with such a subject line and so we are compelled to open the email. The Barack Obama campaign used the word Hey as their subject line which proved to be more successful than any other subject they subsequently used.

Body Content

  1. Use humour. We can all appreciate a funny meme, article or post; especially if we’re having a stressful day. Why not use humour to keep your reader engaged with your content? For example, when a prospect doesn’t reply to an email, you can send a follow-up email with a meme of a confused baby saying, “Are you there?”. There are many other ways to use humour to grab attention. We discussed this in detail in a previous blog, make sure to read it.
  2. Add a video. Instead of writing out your email, why not send a video message instead? Videos reduce reading time as the reader can listen to you while they continue searching through other emails. The con of this method is if the reader is not in the position to listen to a video, they will not click play. One way to fix this problem is to write a short message above the video informing the reader that they don’t want to miss it. Chances are they will save your email for later reading.
  3. Ditch the “We” and use “I” instead. Often people are tempted to use the word “We” in emails. Perhaps it’s to avoid accountability or to show that they have a hive of people working with them, but whatever the reason, it’s not a good idea. If you’re personalising emails, you must also personalise the content. Writing “I” instead of “We” helps you to sound more conversational and less commercial.
  4. Start your email with small talk. What are your currently doing? Start your emails with that. You may wonder whether people really want to know what you’ve been up to, but I can assure you that telling readers where you are while writing an email improves your connection. When I received an email from email marketing guru, Noak Kagan, I thought, “What a brilliant idea.” The email read:

“Right now, I’m on a United plane cramped sitting next to a fat guy en route to New York City.

And hopefully, wherever you are in the world, you’re more comfortable than me.

What if I told you to meet me for lunch at 12 pm tomorrow in New York City?

This is what you’d probably do:

  • Ask where we’re getting tacos
  • Look up directions on Google Maps
  • Figure out if you should get a taxi/fly/hyperloop/ride your bike/use subway

After all this, you’re finally sitting across from me enjoying delicious tacos ?

Now, what does that have to do with growing an email list?”

He eventually gets into the reason for his email, but the small talk in the beginning certainly grabbed my attention and helped me to connect with him.

Call to action (CTC)

  1. Add your call to action in the first line. Most people will put the call to action at the very end of the email, but if readers don’t get to the end you may miss out on good opportunities to sell your product. Of course, you’re probably wondering how putting a call to action, in the beginning, can possibly add any value? Well, for starters, it immediately tells the reader what you want them to do once they’ve read your email, and secondly, it gives them an overall picture of the purpose of your email. Seeing “Shop Now” with a few images will help your readers to act even if they haven’t read your email, but make sure to repeat the same call to action at the bottom of the email.
  2. Use a pop of colour. Most CTC’s come in red, grey or black. To stand out, make your call to action yellow, blue or even orange. There’s much to be said about how colour affects our decisions, but you will never know how it affects your unique audience until you give it a try.
  3. Stick to five words max. Many marketers make their call-to-action too long. Make sure that it’s no longer than five words. Here are some successful ones:
  • Look inside
  • Get free trial
  • Send me the link
  • Add to wish list
  • Sign up
  • Send sample now
  • Shop now
  • Buy now with 1-click
  • Give as a gift
  • Go
  • Get yours here
  • Share
  • Yes

SnappSales writes great content for clients worldwide. We can add a touch of creativity to your long-winded, boring emails that don’t get read. Give us a call or email us today.