11 Steps to Create the Best Infographics that Go Viral

by Jul 13, 2017Lead Generation, Marketing0 comments

11 Steps to Create the Best Infographics that Go Viral

As mentioned in a previous blog post, every business should publish infographics. This is because the human brain retains graphical information better than text-only information. Using infographics is useful when you have statistics or research to share and would like to do it in a concise and entertaining manner. While infographics are relatively popular, I still see the odd infographic that just looks awful. For this reason, we will discuss 11 steps to create the best infographics that could potentially go viral.

Step 1 to create the best infographics: Pick a good title

Before you go ahead and create your infographic, think whether it’s something your audience would be interested in knowing and more importantly, sharing with their network.

Use a headline analyser to analyse the strength of your topic. A good headline analyser is the Co-schedule headline analyser. It helps you to write more SEO friendly and emotional headlines which lead to more engagement, shares, and traffic back to your blog posts. It scores your headline and gives you tips to improve.

Image: This headline’s score out of 100

A good headline:

  • Educates
  • Inspires
  • Entertains
  • Contains common, uncommon, emotional and power words

Image: a depiction of how this blog headline scores on the headline analyser

If you can find a topic that does all the above, you’re one step closer to creating an infographic that could potentially go viral.

Step 2 to create the best infographics: Determine your desired outcome

To create the best infographics, it’s good to start backwards and work your way back to the graphics. What this means is you should decide what you want people to do when they read your infographic as your entire content will depend on it.

How do you want the infographic to affect the reader’s life? And once they’re done reading it, what do you want them to do? Write that down.

Well done, you’ve just completed your call-to-action! This call-to-action (CTA) is the primary message for your infographic. It will drive sales, shares and traffic to your products or services.

If your CTA is too long (longer than five words), shorten it. For example, if you wanted to say, “We are an IT company that sells modern IT software.”, you can change it to, “Purchase modern IT software today.”

Step 3 to create the best infographics: Create the narrative

Now, it’s time to write your story. Many people make the mistake of jumping right into creating the graphics, but the better method is to first write your narrative. By writing the story out first, you can easily find relevant information to add to your final infographic. Furthermore, you can use this written narrative to go with your infographic for those who prefer text-only content.

Write as if you were writing a blog post, only, make it no more than 300 words. Write with the understanding that there are thousands of other pieces of content in your audience’s faces daily.

Your opening line should captivate your audience. Here are some ideas:

  • Enlightenment – “Did you know that….”
  • Opportunity – “Your XYZ is not working, here’s why…”
  • Fear – “If you don’t do XYZ, you may…”
  • Humour – “Do you believe in the tooth fairy? We do!” (If you’re a dental practice)

Step 4 to create the best infographics: Visualise your written content

Once you’ve written your content, it’s time to start visualising how you will place this content in an infographic. Underline the important points in your written content. These are points that you want to feature in your graphics. Using a marker, highlight all the statistics and facts that can make an infographic interesting.

Then, think about the style for your infographic. Do you want your statistics in a picture, on its own or in a box? Do this even before you see templates so that you create something unique.

Your biggest job here is to make your content:

  • Visually appealing
  • Easy to understand
  • Helpful

Step 5 to create the best infographics: Wireframe your content

A wireframe is a process of placing content in a visual format without the distraction of colour, font etc. It helps you to focus on how your content looks without getting interrupted by the template.

Here are some wireframing tools to consider:

Don’t forget to include your business logo, name and a link to your website.

Step 6 to create the best infographics: Choose your infographic creation tool

By now, you’ve framed the content in a blank canvas so you’re ready to put it in an infographic template. These days, there are plenty of tools that can help you to create infographics easily. One tool that we love is Canva. With this tool, you can easily edit, save and share your infographics with your team.

Find the tool that suits you best. If it’s Excel, go ahead. Just make sure that visuals are appealing.

Step 7 to create the best infographics: Place information in your template

Once you’ve chosen a tool, start placing the information in the real template just as you did on the blank canvas. You will require a few design skills for this part, but if you need any help, just contact us.

Your choice of colour and font is very important. Choose a standard font like Arial 12 if you’re not sure. Obviously, make headings a little bigger than the other writing. Try not to overcrowd the infographic.

Add some relevant images or icons. This will make it more appealing.

Step 8 to create the best infographics: Request feedback

It’s always good to request feedback from your team once you’re done. They can point out a spelling mistake or a distasteful colour that you may have missed.

Step 9 to create the best infographics: Publish your infographic

After you’ve completed your final edits, download and publish your infographic on your blog. Don’t forget the 300-word text that you wrote in the beginning. Optimise the blog for SEO by adding keywords and editing the metadata.

Step 10 to create the best infographics: Promote the heck out of your infographic

This is where the fun part starts. Once you’ve published your infographic, send it PR companies, your email list and bloggers. Of course, promote it on social media as well.

Step 11 to create the best infographics: Keep it updated

The one thing about infographics is the information may not be relevant in a year or two years’ time. So, it’s important to update it with relevant statistics at least once a year. Keep a list of all the PR companies that published your infographic and then kindly send them an updated version when you change the original. This will also boost the SEO.

SnappSales is a lead generation company that generates and nurtures leads in the IT and software industry. We serve clients in South Africa, Australia and the United Kingdom.