20 Online Marketing Statistics That Will Blow Your Mind

20 Online Marketing Statistics That Will Blow Your Mind

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Did you know that by 2019, most of your internet traffic will come from videos? Yep! According to experts, video will account for 80% of global internet traffic. We can already see it with the popularity of new features such as Instagram stories, Facebook live and Snapchat video. More and more people are opting for video rather than written content. This is not to say that written content will die – it can never go old. However, the latest trends are a reminder that millennials are the main driving force in the market and for them, video helps them digest information faster.

Here are 20 other mind-blowing marketing statistics:

Content Marketing

  1. When asked, 73% of consumers agreed that content with a strong style and voice helps build a rapport and improves consumer-provider relationships. (Source: Econsultancy)
  2. Companies who prioritize blogging are 13x more likely to realise a positive ROI. (Source: Socialemedia)
  3. 87% of the most successful content marketers deliver content consistently. (Source: CMI)
  4. 61% of the most successful content marketing companies have a documented strategy that backs it up. 98% of the worst content marketing companies don’t have a documented strategy at all. (Source: CMI)

Email Marketing

  1. Personalising email messages increases click-through rate by over 10%. (Source: Aberdeen)
  2. Over 50% of marketers say that their ability to segment email lists and individualize email campaign messaging is their most effective tactic for generating leads. (Source: Ascend)
  3. 78% of consumers unsubscribe from email lists due to the frequency of emails received. (Source: HubSpot)
  4. 86% of consumers would like to receive promotional emails from their favourite brand monthly. (Source: Statista)
  5. Email subject lines with the words “thank you” have a higher open rate and engagement rate. (Source: Adestra)

Social Media Marketing

  1. The average person spends nearly two hours browsing through social media networks daily. (Source: Telegraph UK)
  2. Social media leads are four times as likely to spend a higher amount than leads generated through other methods. Also, they tend to convert at a much higher rate. (Source: Deloitte)
  3. 67% of consumers are swayed by reviews and feedback of other customer experiences on social media. (Source: PwC)
  4. On average, it takes a brand about 72 hours to respond to a social media message from a consumer. (Source: Sprout Social)

Mobile Marketing

  1. Only 61% of users are unlikely to return to a mobile site after a negative experience while the remaining 40% will go to a competitor’s site. (Source: McKinsey & Company)
  2. 84% of companies who advertise on mobile believe they’re providing a positive experience to the consumer. Surprisingly, less than half of consumers report having a positive experience with mobile marketers. (Source: Unlockd)
  3. More than a third of email subscribers read their email newsletters on their mobile devices. (Source: Informz)

Influencer Marketing

  1. More than 80% of companies plan on using influencer marketing in the coming years. (Source: eMarketer)
  2. Out of those who try it, 80% of companies are successful with influencer marketing. (Source: eMarketer)
  3. Companies and marketers get an ROI of at least $6,50 in earned revenue for every $1 spent on influencers. (Source: AdWeek)
  4. Customers obtained via influencer marketing and word of mouth are retained at a much higher rate than those acquired through other means. 37% Higher to be exact. (Source: Deloitte)

Click here and join other companies who excel in content marketing today!