2018 Marketing Design Trends

Like web design, marketing design is something that changes rapidly. Shutterstock – a stock photography company, released its 2018 Creative Trends Report today. This report fills us in on the marketing design trends we should know about this year.

This is the seventh year the company has released this report, and this year, there is a common theme of “New Minimalism” in marketing designs. Here are the top 10 marketing design trends according to Shutterstock:

  1. Fantasy
  2. New Minimalism
  3. Space
  4. Natural Luxury
  5. Punchy Pastels
  6. A Global March
  7. Cactus
  8. Digital Crafts
  9. Ancient Geometrics
  10. Cryptocurrency

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1. Fantasy

Many brands are introducing mythical creatures in their marketing materials this year.

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Image: ShutterStock

The trend has come about due to the popularity of fantasy movies and series such as Game of Thrones and Lord of the Rings–along with the fact that people love to feel they’re in a whimsical world of magic.

2. New Minimalism

Minimalism has been trending for the past few years, but New Minimalism is set to rise this year. This kind of minimalism takes the traditional form and adds bold colours, neon circles and fluid styles.

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Image: ShutterStock

3. Space

The creative world is jumping on the bandwagon of some popular sci-fi movies such as Star Trek and series such as Stranger Things. According to the report, interest in space and astro has increased by 671%, while searches for “solar” are up 991%.

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4. Natural Luxury

Earthly designs are in—and we’re not complaining. Rising from the popularity of bohemia, many brands are going for earthly tones in their marketing campaigns. From marble to agate, look for this style to dominate 2018

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Image: ShutterStock

5. Punchy Pastels

Pastel brightens the mood and adds character to designs—reason why the trend is on the rise. Many brands are adding contrasting pastel colours to their marketing material and livening up their work.

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Image: ShutterStock

6. A Global March

Searches for International Women’s Day increased by 660%, while activism saw an increase of 540%. More brands are searching for images and videos of dynamic women to add to their campaigns.

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Image: ShutterStock

7. Cactus

While it may seem strange, the cactus is becoming extremely popular in marketing campaigns. Perhaps because they are visually appealing as a background element, however, your guess is as good as ours.

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Image: ShutterStock

8. Digital Crafts

Old art forms are making their way into marketing designs. According to Shutterstock, embroidery art searches are up by 432% and paper art is up by 130%.

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Image: ShutterStock

9. Ancient Geometrics

We’re taking it back again to the past with ancient geometrics. Like the Mandala, these intricate patterns give a spiritual feel to designs.

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10. Cryptocurrency

The hype about cryptocurrency has filtered into designs. According to Shutterstock, cryptocurrency searches increased by over 1264%. We’re not too surprised about this one—with news such as Bitcoin debuting on Wall Street and overnight millionaires, it’s only natural that brands would use this trend in their marketing material.

Image: ShutterStock