4 Digital Marketing Strategies You Should Employ in Your Business
Join other companies who said yes to top-notch digital marketing.
Digital marketing (also known as data-driven marketing) is the marketing of products and service online. It includes mobile advertising, display advertising and any other digital form of marketing.
As prevalent as it is, did you know that a good number of companies don’t have an idea of how to employ a good digital marketing strategy?
We are here to help! Here are four digital marketing strategies you should employ in your business right now.
1. Evaluate your current digital marketing channels and distribution
These consist of any channel that can help you create brand awareness. Anywhere you can post your content for a relevant audience. It includes;
- Social media
- Landing pages
- Guest posting
- Paid advertising
You may want to use all these channels for your business, but the sad truth is you can’t use all of them at once without neglecting the most important and relevant channel. To avoid this, put these channels in a spreadsheet and decide which is more important for your business. Then, rate the channels based on:
- Total number of followers
- Engagement received in the past
Once you have decided on importance, place the most important channel on top of your spreadsheet and below that add the least important channels. You can then place 60% of your time on the most important channel and 40% distributed among the rest.
This is a great digital marketing strategy for any business because once you start focusing on what works, you can maximise your profits.
2. Identify the tools you will need
Every marketer must have goals they would like to achieve. Whether your goal is to generate 30% more leads from your website than you did last year or to simply post content every week, you’ve got to have a way of measuring your progress.
Thankfully, these days there are plenty of tools to assist you. If you’re tired of using spreadsheets to measure your marketing goals, let SnappSales do it for you.
Explore our inner workings and well thought out methodology specifically designed for Lead Generation in the IT and Software Sectors HERE.
3. Build marketing personas
Today, it’s simply not good enough to spam your database with the same content. People engage more with personalised content and technology has made it possible for any business to build marketing personas. No longer do you have to throw a piece of content out there and hope someone reads it, here are ways you can build marketing personas:
- Interview your current clients and your ideal clients to get information about them
- Qualitative information such as goals, hobbies, priorities etc.
- Quantitative information such as age, household income, spending habits etc.
- It’s important to get real data and not just assume this information.
- Mix the pool with current clients, prospects and ideal clients to make sure information is not biased.
- Start creating your marketing personas, here are examples of marketing personas
- Fashionistas, aged 20-35, loves clothes and fashion, spend over R5000 per month on clothes or shoes.
- Spending thrift, aged 20-45, doesn’t spend on unnecessary things and loves a good sale.
- Create content specific to each persona
- When sending out emails, write one for each persona and send separate emails.
- Of course, this means gathering persona information from each prospect as soon as they show interest in your product/services. You can gather this information either via an online form or phone call.
4. Create a content posting plan
It always surprises us when we hear that businesses do not have a clear content creation plan. It’s true that if you fail to plan, you plan to fail.
The benefits of a content creation plan are enormous:
- Helps you to avoid writer’s block, publish regularly and publish often
- Schedule content themes based on the time of year (Christmas, New Year etc.)
- Avoid duplication of topics
- Maintain a core message with your content
- See the bigger picture
A content creation plan need not be complicated. It simply needs to outline:
- Content title
- How important is this piece of content?
- What format will you publish this content in? (blog, video, infographic etc)
- What is your goal with this piece of content?
- How will you promote this content (based on number 1 above)