4 Tips on How to Get Your Marketing Off to A Bang Early in The New Year

by Dec 14, 2016B2B Lead Generation, Marketing

4 Tips on How to Get Your Marketing Off to A Bang Early in The New Year

Want to stay on top of your competition? Learn to do marketing right!

A great marketing strategy starts at the beginning of the year, giving you an added advantage over competitors who fail to plan. Failing to plan is indeed planning to fail.

Here are four tips to start your new year off with a bang!

1.   Learn from Past Mistakes

The biggest mistake you can make going into the new year is to be oblivious of the mistakes you made in the current year. The great thing about mistakes is once we identify them we can easily find solutions to rectify.

FAIL = First Action in Learning

If you’re failing, you’re learning how to become the best in your niche and you’ll have a much better idea on how to proceed in the new year.

To learn from the past, you must document every mistake made this year. Set up some time with your colleagues for a brainstorming session where everyone has the chance to point out the mistakes made during the year.

Using a whiteboard, split your page into two columns; one for your mistakes and the other for the new year solution. Let the entire team brainstorm to fill the two columns. Receiving input from the whole team fosters honesty and eliminates bias. That campaign you thought was awesome might not have worked, and you want that kind of feedback from your team.

Once the columns are filled, use that information to improve in the new year.

2.   Create A Marketing Plan

Don’t implement strategies or campaigns that you’re not skilled in or that you know will not work for you. Often, we look at a competitor and to imitate them, we end up developing strategies that don’t work for our brand.

Create a marketing plan that works.

Begin with a situation analysis. Use the SWOT analysis (strengths, weaknesses, opportunities and threats) to evaluate your organisation’s current situation.

Strengths – What can your company do well that others can’t?

Weaknesses – What is your company lacking that can affect your sales?

Opportunities – Are there any opportunities for expansion?

Threats – What can or will prevent you from succeeding?

Then, describe your target audience and list your marketing goals. For example, “We want to attract men aged 20-35, working in the financial field and we hope to increase our profits by 20% next year.”

Make sure to set SMART marketing goals:

S – Specific.  Specify your goals to detail.  Remember, the more detail you provide, the easier it is to measure your progress.

M– Measurable. You should have a way of measuring your progress against your goals.

A – Accessible.  Make sure that you have the resources to obtain these goals.

R – Realistic.  Your goals should realistic to your current situation. If you set goals far beyond your reach, they will be just that… beyond reach.

T – Time Bound.  Set a deadline for each goal. For example, “By the first quarter we will make x in sales.”

3.   Plan Your Yearly Content Schedule

In conjunction with your marketing plan, develop your yearly content schedule.

Start by identifying the channels you will target and the budget available.

Your content schedule should include:

  • Dates and duration
  • Post titles/headings
  • Purpose for the post/campaign
  • Action required (what do you want the audience to do after reading)
  • Channels (where will you post)
  • Budget allocation
  • Responsibilities (who will do what)
  • Method for re-sharing (when and where will you re-share content)

4. Align Your Marketing and Sales Departments

Finally, align your marketing and sales departments. It’s no secret that sales and marketing don’t see eye-to-eye. In a Harvard Business Review, 87% of sales and marketing teams gave negative descriptions of each other. Marketing teams were described as “paper pushers,” “academic,” and perhaps worst of all, “irrelevant.” Their sales counterparts were described as “simple minded,” “cowboys,” and flat out “incompetent.”

To align these teams, invite marketing staff in sales meetings and vice versa. In addition, align all goals to ROI. The marketing team’s goals are not revenue based, while the sales team solely relies on revenue. Having a central basis for measurement will foster a sense of unity in both teams.