Want to supercharge your sales figures? Need to break free from a slump?
There are numerous ways that you can improve your selling skills to meet your goals. Remember, this is an ever-changing business and even if you’ve been selling for years, it’s vital to keep yourself fresh, learn new skills and adapt to our changing marketplace.
If you’re completely new to selling, relax. It’s going to take a little time to build yourself up to the superstar level. By focusing on some key selling skills, you can work towards perfecting your own unique way of selling.
Increase your confidence levels
- If you aren’t confident, this gives your prospects subtle signals that they may not want to trust what you have to say. In addition to being confident in yourself, you’ll also need to be able to feel and display confidence in what you’re selling.
- Go through a couple of self-affirmation techniques every day. Sure, you might feel a little stupid, but these things actually do work.
- Develop confidence and passion about your product by learning everything you can about it and finding out what makes it better or different from your competitors.
- Set up a few exercises to see how many benefits you can list about your product and then a similar exercise that shows the differences with your competitor’s products.
Get into your customer’s minds
Want to know what your customers want and need?
You’ve got to get into their heads. Learning about the psychology of sales is the key to improving your selling skills. Empathy, an utterly powerful trait for a salesperson. Hopefully, you’ve already got this imprinted in you. If not, that’s okay; you can learn how to be more empathetic. Discover the problem your target market is facing and then develop a pitch that sells your product as the solution.
Develop your sales process
Have you got a clear A to B sales process?
If you don’t, this is the time to create one. It’ll help you gain more confidence and definitely improve your selling skills.
Map out every single phase of what you do when you try to make a sale, your sales process should include:
- Initial contact
- Determining the decision maker
- Developing the relationship
- Solving their problem
- Delivering the solution
Most companies have their own sales process that they want you to follow, but that doesn’t keep you from creating your own and improving what they have. When things don’t go your way, or if you get flustered, you’ll be able to fall back on your process.
Go outside your comfort zone
One common mistake a lot of sales people make is getting too comfortable and failing to reach outside of that zone. You’re missing out on loads of opportunity by making this mistake. If you’ve got techniques worked for you in the past and have since stopped, it’s time to try something new. Stay updated on new books about selling and attend local conferences. Developing unique selling skills is a lifelong journey. There’s always something new to learn. Never make the mistake of thinking you know it all.
Top sales people always find new ways to motivate and challenge themselves. Start with small but appreciative things, for example, if you make your monthly target then you can treat yourself to a new book you’ve been eyeing or a restaurant you have wanted to dine at for a while. Once your sales and targets increase and you’re hitting those targets, you can move a level up in your rewards. The higher your target goes and the more you reach your targets, the higher your rewards. All in all, you reap what you sow, right??
I’m sure you get the general idea, so go on, get selling and be sure to check out my next blog!