5 Tools to Automate Your Social Media Campaigns
We understand that you’re busy and don’t have all the time in the world to put in your social media campaigns. Although important, you wish you could do it in the shortest amount of time.
There are a generous number of tools available that can help you to save time, one of them being automated posts and scheduling. Here are our top five tools for automating your social media campaigns:
Hootsuite is a popular tool for managing and scheduling social media posts. It works with social media platforms like Facebook, Twitter, Instagram, LinkedIn, Google Plus, Foursquare, WordPress, Tumblr, Vimeo and more. Not only that, it has added benefits such as:
- Helps you to monitor your followers’ posts and reply to them
- Helps you to see what people are saying about you
- Puts information and reader engagement from all social media platforms in one place
- Allows other team members to manage your page concurrently
One of my favourites, Social Oomph helps you to re-boost evergreen content on Twitter. Evergreen content are those posts that will still add value in a few years’ time. They are not time-bound to a specific period.
When you post content some of your followers may miss it. This tool republishes that content to ensure maximum exposure. You can decide on the frequency of the posts and add it to the queue for sharing.
To prevent your followers from getting frustrated with the same tweet, the tool allows you to tweak the heading and excerpt of each post.
It also has other features such as managing your followers list, viewing Twitter mentions and automating direct messages to people who follow you.
Buffer is similar to Hootsuite, only with the added feature of scheduling posts when your followers are most active. It uses algorithms that calculates when your followers are most active and then publishes at that time to get maximum engagement.
You can schedule as many posts as you want for Facebook, Twitter, Instagram, LinkedIn, Google Plus and Pinterest. You can also add nice graphics to go with every post to freshen up your content.
Zapier helps you to automate social media engagement. These are called “zaps”. You can create a wide range of “what if” scenarios, for example, it can scan your website for new content and automatically share it to your social media.
There are over 250 services provided and It’s a great tool to save you time with your social media campaigns.
Aweber is an email marketing tool that can greatly assist in saving you time on social media. It allows you to set up automatic email marketing campaigns to people who sign up on your social media pages. These campaigns will help to nurture the prospect until he is ready to buy.
Want to speed up your campaigns even further? Give us a call!