What is Branding and How Can It Help Gain Better Clients?

What is Branding and How Can It Help Gain Better Clients? “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Founder of Amazon Branding is not marketing. Yep, that’s correct. When marketing, one is simply pushing people to...

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What is Client Centric Selling and Why is it Important?

What is Client Centric Selling and Why is it Important? "Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?" -Jeffrey Gitomer While every business is client focused,...

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Is Your Social Media Bringing in More Prospects?

Is Your Social Media Bringing in More Prospects? We’ve all seen it, a business creates a Facebook or a Twitter account, posts for a few months and then leaves their accounts dormant. Perhaps they figured that social media is unnecessary for their business growth? Or...

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Get Creative with Your Blogging. Here’s How!

10 Ways to Get Creative with Your Website Blog Did you know that there are over 152 million blogs on the internet, all serving information to the public and marketing their services? To have your blog as the number one source for information in your industry, you’ve...

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How to recover lost or lapsed clients

How to recover lost or lapsed clients  Are lost customers really ‘” lost”, or can you somehow recover the sales?  Research shows that Tweet: 80% of sales require 5 follow-up phone calls after the meeting. [Source: The Marketing Donut]  via @snappsales Tweet: 44% of...

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The Best Way to Respond to Common Sales Objections

The Best Way to Respond to Common Sales Objections In the sales world, objections are inevitable. The real triumph is learning how to respond to them so that you can save the deal. Often salespeople fail to respond to objections due to shock and fear. They do not...

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Why choose SnappSales as your #1 lead generation partner

Why choose SnappSales as your #1 lead generation partner? After speaking to business owners, salespeople and entrepreneurs, there was one common problem they faced: They wanted more leads for their business. With all the call centres and salespeople employed within a...

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Cold Calling vs Warm Calling. What is the difference?

Cold Calling vs Warm Calling. What is the difference?  It was American author Jeffrey Gitomer who first said that cold calling in sales was dead. In his experience, there are three truths about cold calling: • “Cold calling is the lowest percentage sale call. • Cold...

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Top 5 Marketing Trends for 2017 and How to use Them

Top 5 marketing trends for 2017 and how to use them It’s that time of year again! The time when organisations re-look at the previous year and re-strategise for the current year. A time of fresh starts, new beginnings and reaffirmations of a brighter future. For the...

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Lead Generation in the IT Industry

Lead Generation in the IT Industry Every industry is different, and what may work for the construction industry, for example, may not work for IT. Lead generation varies from industry to industry, and from target group to target group. To make sure you’re creating the...

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4 Best Ways to Maintain Communication with a Current Client

4 Best Ways to Maintain Communication with a Current Client  Have you ever played broken telephone? It’s a game in which a message is passed on, in a whisper, by each of several people, and finally spoken aloud by the last person. Those who play the game tend to find...

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4 Ways to Align Your Marketing and Sales Departments

4 Ways to Align Your Marketing and Sales Departments It’s typical that sales and marketing departments don’t see eye-to-eye. Sales labels marketing as paper pushers, academic and irrelevant, and marketing accuses sales of being simple-minded, according to a Harvard...

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How to Generate Great Leads with Compelling White Papers

How to Generate Great Leads with Compelling White Papers Have you ever written a white paper for your organisation? It is said to help organisations capture more leads and solve problems. But if you’re sitting there still wondering, “What on earth is a white paper?”...

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Is your sales team equipped for the sales follow up?

Is your sales team equipped for the sales follow up? If you had to do some serious introspection, would you confidently say that your sales team is equipped for the sales follow up? Three truths about sales follow ups: [Image: Lead Simple]   1. 43% of salespeople...

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3 Ways to Stop Marketing to the Wrong People

3 Ways to Stop Marketing to the Wrong People Many companies do not see marketing as a core business activity, but as AJ Agrawal (CEO of Alumnify) says, “unless you can work solely on referrals, you're going to have to find clients and prove your worth.” Research...

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5 Books Every Sales and Marketing Person Should Read

5 Books Every Sales and Marketing Person Should Read “Reading opens up the mind and leads us to success”, my English teacher used to say. Apart from the stern voice she used when saying it, it’s true, many successful people are avid readers. Sales and marketing...

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4 Things You Should know When It Comes to Email Marketing

4 Things You Should know When It Comes to Email Marketing You’ve heard the term “email marketing” thrown at you in meetings, online and by content marketing specialists, but do you know why email marketing is such a buzz word? To understand how to use email marketing...

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10 Ways to Stay Relevant During the Holiday Period

10 Ways to Stay Relevant During the Holiday Period The holiday season is upon us and unless you’re in retail or selling something relevant for the season, your biggest worry is whether you will reach your sales goals during this period. With bonuses to pay and...

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How to Apply the Compound Effect in Sales

How to Apply the Compound Effect in Sales Darren Hardy’s self-help book, “The Compound Effect” has transformed businesses and leaders through its simple message: Make a habit of making the right choices daily. Every so often the sales industry makes us feel that the...

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How to Develop a Growth Mindset in Sales

How to Develop a Growth Mindset in Sales “In one world, effort is a bad thing. It, like failure, means you’re not smart or talented. If you were, you wouldn’t need effort. In the other world, effort is what makes you smart or talented. You have a choice. Mindsets are...

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How to Develop a Winning Sales Attitude

How to Develop a Winning Sales Attitude! I’m sure you’ve heard that success is 10% inspiration and 90% perspiration? Well, in sales, success is 10% inspiration and 90% attitude. Yes! your attitude can win you more sales! While a great product and compelling marketing...

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Can You Improve Your Sales by Managing Your Mindset?

Can You Improve Your Sales by Managing Your Mindset? When we talk about a successful salesperson most of us mention traits such as persuasive, good with people and a good listener. But we don’t really think about the mindset. What does mindset have to do with sales?...

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How Not Asking for the Sale is Failing You

How Not Asking for the Sale is Failing You A prospect will almost never come right out to you and say, “Okay, I want this product right now” unless they desperately need the product and they’re familiar with your brand. Let’s take the all so lovely TV commercials as...

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The 7 Deadly Sins in Sales : Talking too much

The 7 Deadly Sins in Sales Talking too much Do you want to improve your closing rate? Learn to talk less… Talking too much gives an impression that you’re nervous, anxious and desperate. All these are traits that negatively impact your sales. Many sales people have...

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The 7 Deadly Sins in Sales | Failing to Research

The 7 Deadly Sins in Sales Failing to Research Ever tried selling ice to an Eskimo? No matter how good of a salesperson you are, selling ice to an Eskimo would be an extremely difficult task. A task you can avoid if you conduct some research. Research saves you time...

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We Made Dreams a Reality for 3 Start-ups

We Made Dreams a Reality for 3 Start-ups We recently embarked on a value drive to help three entrepreneurs build successful businesses. In partnership with Lionesses of Africa, women entrepreneurs who attended the Lean In breakfast in August were given the opportunity...

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The 7 Deadly Sins in Sales

The 7 Deadly Sins in Sales Letting the Prospect Lead When prospecting, there are 7 deadly sins salespeople make. To help you, in the next coming weeks, we’ll be going through a series on these seven deadly sins. This week we talk about the mistake of letting a...

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Why Every Business Needs a Digital Marketing Strategy

Why Every Business Needs a Digital Marketing Strategy Digital marketing spans a history of reply cards in magazines in return for floppy disks that contained a free offer or service. Today, it has taken a new, more advanced form. As more individuals prefer to do their...

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How to Build a Content Posting Schedule

How to Build a Content Posting Schedule Do you have a content posting schedule for your organisation’s social media and marketing campaigns? How far into the year do you know what you’ll be posting about? There are many benefits of a content posting schedule,...

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5 Tools to Automate Your Social Media Campaigns

5 Tools to Automate Your Social Media Campaigns We understand that you’re busy and don’t have all the time in the world to put in your social media campaigns. Although important, you wish you could do it in the shortest amount of time. There are a generous number of...

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Becoming a Content Guru

Becoming a Content Guru By Greta Lamfel(Staff) Not all content is created equal, in actual fact, the majority of Bloggers and Writers have at some point failed to create good content. In my experience as a Content Creator I have learned valuable lessons to creating...

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How to motivate your sales team to find better leads

How to motivate your sales team to find better leads A highly motivated team is at the crux of the success of your business. Sales reps are the ones in constant communication with your clients, if they are demotivated you will see it in your profit margins. It’s no...

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What it’s like being the CEO of a growing Startup

What it’s like being the CEO of a growing Startup Have you ever wondered what it would feel like to be the CEO of your own company? Or perhaps you are a CEO and feel like that you can do more, be more. Let me tell you this, this is one of the most terrifying things...

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Using the right Sales Hooks to Convert Leads

Using the right sales hooks to convert leads David Ogilvy was an Advertising Executive acclaimed as “The Father of Advertising”. He believed that to become an excellent advertiser, one had to understand his customer comprehensively. He worked on big campaigns with the...

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Tips on How to Build an Effective Email List

Tips on How to Build an Effective Email List Did you know that every year your email marketing database reduces by 22.5%? This is because people’s contact details change over the years and others opt out of your mailing list. You will have to consistently generate new...

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How to Get More Clients with Social Media

How to Get More Clients with Social Media Any business can benefit and increase traction with social media. Whether you’re selling a product or providing a service, it’s likely that your clients are active on social media. Why not take this to your advantage and meet...

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3 Tips on how to rock being a Creative Designer

3 Tips on how to rock being a Creative Designer By Zoë Oosthuizen (Staff) As new as being a creative designer might be to you, I was in your position not too long ago. I never expected my life to change so dramatically after finishing my studies, I thought my life...

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A day in the life of a CIO

A day in the life of a CIO By Albert van Zyl (staff) First thing s first, what is a CIO? The CIO or Chief Information Officer plays a key leadership role in the critical strategic, technical and management initiatives — from security and algorithms to customer...

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What it means to be a successful content creator.

Free Download “5 Easy Steps to Take Your Lead Generation to new Heights” What it means to be a successful content creator. By Lerato Maemo (Staff) Being a content creator comes with a high demand of strategy though social networking, with that an individual has to...

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Hiring the Right People for Your Sales Department

Free Download “5 Easy Steps to Take Your Lead Generation to new Heights” Hiring the Right People for Your Sales Department Ever hired someone who you thought would propel your company to success but slowly realised that they are not a good fit? They probably “wowed”...

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What is required of an Admin Manager?

What is required of an Admin Manager? By Lynda Wessels (Staff) Good administration systems is an essential part of running your organisation effectively and smoothly. Top Three Tips: An admin manager must be organised and detail-orientated in order to run day-to-day...

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How to be a great Chief Operating Officer

How to be a great Chief Operating Officer By Martinique Ross (Staff) I am the COO of SnappSales. I am here to drive and lead the processes of the vision of the CEO. I work efficiently and with structure and passion to improve the health of our business with my...

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3 Easy Tips to get better Data for Lead Building

3 Easy Tips to get better Data for Lead Building by Phillip Cummings (Data Team Leader) As the company’s Database Leader, you are in control of absolutely everything when it comes to the database. You are in charge of finding specific leads for a company, making sure...

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3 Proactive Ways to Keep your Sales Funnel Filled

3 Proactive Ways to Keep your Sales Funnel Filled Are you generating enough qualified leads to keep your sales funnel full? Any sales department knows that without qualified leads, the business cannot operate; so keeping the sales funnel filled should be the most...

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4 Common Mistakes to Avoid when Reaching out to Prospects

4 Common Mistakes to Avoid when Reaching out to Prospects So you’ve done your research, gathered your leads and prepared your approach to contacting a prospect. You’ve polished your wording and you’ve spent many hours rehearsing your pitch. You call or email the...

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Email Marketing Tips for a Compelling Campaign

Email Marketing Tips for a Compelling Campaign The truth is, everybody’s inbox is overflowing with newsletters, campaigns and offers. Every email you send to a potential customer is a form of marketing, and learning ways to create an email campaign that transfers...

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The key to sales negotiation

The key to sales negotiation Selling the benefits Ever wondered if you can combine your selling techniques with negotiation? Well yes you can, Successful selling requires you showing your customers how your product meets their needs. Highlighting your product's...

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4 Elements of a Successful Sales Team

4 Elements of a Successful Sales Team “A chain is no stronger than its weakest link, and life is after all a chain.” - William James The sales team can be likened to a chain of individuals, processes and systems working together to achieve one goal. If one link in the...

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The Secret to Inbound Marketing

The Secret to Inbound Marketing The 3 key benefits of inbound marketing The underlying issue with digital marketing today is that customers and consumers are in a hurricane of online information. Potential clients are persistently plagued by pictures of cute cats...

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Why Lose the Sales Battle to Win the War?

Why Lose the Sales Battle to Win the War? “Lose Battles, But Win the War: Grand Strategy Everyone around you is a strategist angling for power, all trying to promote their own interests, often at your expense. Grand strategy is the art of looking beyond the present...

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What SnappSales can do for You & your Business

What SnappSales can do for You & Your Business   Have you ever wanted, to just sit back, and let someone else do your work for you? Well, the time has come! We at SnappSales, have the best equipped Team, to do just that for you!! We will not only grow your...

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Lead Generation : How to Optimize your Business

Lead Generation : How to Optimize your Business So, now you know how to build a great business, and through developing great business relationships you can make your business more successful. But growing your business does not only need great relationships, it also...

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How to build a Great Business Relationship

How to build a Great Business Relationship. Relationship? What does the word really mean to us? Well, it’s the way in which two or more people, or things connect, or the state of being connected .Another great synonym for relationship is Alliance. In today’s way of...

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The Best Way to Leave a Voicemail Message

The Best Way to Leave a Voicemail Message Learning to leave a voicemail message effectively is one of the main concerns for sales reps. A voicemail message can be likened to a short “call to action”- you have to entice the receiver to return your call. Let’s have a...

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Benefits of Outsourcing B2B Lead Generation

Benefits of Outsourcing B2B Lead Generation 1. Saves you Time and Money Lead generation resources help you maintain your clientele, while helping your business perform better. It can often be time consuming to generate leads yourself, as it is a labour intensive task....

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The 3 Tough Sales Questions to Ask to Grow Your Business

The 3 Tough Sales Questions to Ask to Grow Your Business “There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without...

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5 Tips to Attract Your Ideal Client

5 Tips to Attract Your Ideal Client 1.    Draw Up an Ideal Client Profile In order to attract your ideal client, you need to have a “picture” of their characteristics, age, gender, location and habits. When you know who your ideal client is you can better plan your...

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Adding Value to Your Prospect Interactions

Adding Value to Your Prospect Interactions We have all at one point felt bombarded with communication from sales people with information that sometimes is irrelevant to us or information that might be relevant, but is conveyed incorrectly. Sometimes sales people annoy...

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Create the Culture with These 5 Excellent B2B Keys

One of the elements of a highly successful team is its culture. In the sales environment, the culture within the team can affect the productivity, efficiency and effectiveness of the entire company. Apply these 5 keys to create a good company culture: 1. Unified...

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Will You Get the Deal Closed? Check Out This Checklist

Will You Get the Deal Closed? Check Out This Checklist As an entrepreneur or a successful salesperson you sometimes wonder whether you will close a deal or whether you are wasting your time in pursuing a deal. This 5-point checklist will discuss how to know whether a...

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Great Customer Service Tips to Benefit Any Company

Great Customer Service Tips to Benefit Any Company This week we focus on customer service. A good quality product can attract customers, but it is the quality of your service that will retain them. How can you as a business owner provide excellent customer service?...

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Use these Best Strategies for great Client Retention

Use these Best Strategies for great Client Retention With so much competition in 2016, companies need to make use of effective strategies to avoid losing their clients. Research has shown that: "82% of consumers have stopped doing business with a company because of...

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How to Supercharge Your Listening Skills on a Sales Call

How to Supercharge Your Listening Skills on a Sales Call Listening is a cognitive skill that any sales person needs to master. The inability to effectively listen to your clients may be reducing your sales. Research shows that we remember about 25-50% of what we hear....

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How to Optimize Your LinkedIn Profile for Sales Success

How to Optimize Your LinkedIn Profile for Sales Success In the previous article we mentioned that all companies should improve their presence on social media in order to be more competitive in 2016, see the article here How To Gain A Competitive Sales Advantage In...

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How To Gain A Competitive Sales Advantage In 2016

How To Gain A Competitive Sales Advantage In 2016 2015 has come and gone, and as a result there are many new trends in the sales industry. B2B companies are now maximising their use of technology to increase their sales. Gone are the days of mass email marketing with...

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Presentation Skills [Series] Part 2 : Listen and Assess

Presentation Skills [Series] Part 2 : Listen and Assess Get your audience to listen to you You need to think about the most crucial part of your presentation – your audience! You may ask yourself, what do you want them to take away from the presentation? What would...

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Presentation Skills [Series] Part 1 : Preparation is Key

Presentation Skills [Series] Part 1 : Preparation is Key Delivering a powerful presentation leaves a long-lasting impression on the audience's mind. Wildly popular author, David Beckett, researched and put together the 3 Minute Presentation. By definition you should...

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[Series] Part 8 – Value Propositions & New Products

Value Propositions & New Products When companies introduce new products or services to the market, they frequently fall victim to the same weak value proposition problems. A study on new product launches by Siebel found that executives overwhelming blamed weak...

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[Series] Part 5 : Clarifying Your Value Proposition

Clarifying Your Value Proposition So how does your value proposition look? Can you describe what you do in terms of tangible business results? Do you have documented success stories? Or do you need to do some work to enhance your value proposition? If it’s not strong...

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[Series] Value Propositions & Service Businesses

Value Propositions & Service Businesses Many consultants and professional services providers find it difficult to quantify the measurable results customers realize from using their offerings. Because of this, they think they can’t come up with a strong value...

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[Series] Why a strong Value Proposition is still important.

The Epidemic of Weak Value Propositions If you’re selling to the corporate market, one of the biggest challenges you encounter is getting face time with decision makers. Stressed Out Buyers Corporate buyers, after years of continual downsizing and reorganization, have...

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Is your body language killing your Sales?

Is your body language killing your Sales? One of the top salespeople who worked for us a number of years ago was on an amazing streak. She was highly likable and very good at listening to her clients. This resulted in her being over her quota by 150% for three years...

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7 Ways to Get a Prospect to Return Your Phone Call

7 Ways to Get a Prospect to Return Your Phone Call What’s the one thing that will make your life so much easier as a salesperson? If only prospects would return your call! Imagine, missing the contact person you want to speak with, leaving a message and they return...

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5 Sales tips for the best Salesperson

5 Sales tips for the best Salesperson They are the shining stars in the sales team. They're the ones driving the "expensive" car, winning the sales trip each year, making target month after month. You know who I'm talking about, it's the sales superstar, the top...

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5 Crucial Keys to your Sales Success

Want to supercharge your sales figures? Need to break free from a slump? There are numerous ways that you can improve your selling skills to meet your goals. Remember, this is an ever-changing business and even if you’ve been selling for years, it’s vital to keep...

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How to create the best sales hook

How to create the best sales hook In my previous blog I gave you some insight into who and what are sales people and doing that “all important pitch.”  This week it is all about getting the fish to take the bait Sales is all about convincing a person or getting...

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What makes a great sales person?

What makes a great sales person? Who in this day is a sales person? Everyone. No matter in which profession, age and economic standard in life you may find yourself, you are always selling.  Whether it be at work with clients and colleagues, at home with family and...

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Lead Generation made SIMPLE

Lead Generation made SIMPLE Being a telemarketer is no easy job, let’s be honest there. We have targets which sometimes seem just so impossible to reach; we can be molded and fitted for anything we set our minds to. I live to a motto in my business and personal life....

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