How to Build a Content Posting Schedule

Do you have a content posting schedule for your organisation’s social media and marketing campaigns? How far into the year do you know what you’ll be posting about?

There are many benefits of a content posting schedule, including improvement in your content quality and time-saving. Nevertheless, many organisations do not have a schedule. They find themselves scrambling for content at the last minute, resulting in missed opportunities.

Here are other benefits of content scheduling:

  1. It allows you to cash in on special days and key events such as valentine’s day, Christmas, launches and many others
  2. Helps you to think about your content ahead of time which gives you ample time for research and writing
  3. Prevents writer’s block
  4. Gives you an overall picture of your content tasks for a week, month and year, allowing you to see what type of content you’re putting out, find any openings and improve your content
  5. Allows you to see which posts you can re-publish during the year

Which template should you use?

The best content planning templates are those that separate the different platforms. In my experience, each platform has its own limitations and you can’t just post the same content across the board. Twitter for example only allows you a few characters per tweet, while Facebook permits longer content. You will promote the same content across the board, but it is the format that will differ.

In addition, make sure your template shows the daily, weekly, monthly and yearly calendar. We tend to procrastinate when we only have the overall picture, therefore, it’s beneficial to divide it into small manageable tasks.

Your template should contain all forms of content you will be posting, including blogs. Come up with blog topics at the beginning of the year and then change them as the year progresses and when you find more relevant topics.

Finally, it should include:

  • Author’s name
  • Blog title
  • Overall idea of the content
  • Target persona (people you will be targeting)
  • Keywords
  • Call to action (what do you want people to do after reading your content?)
  • Expected publish date
  • Actual publish date

If you’re not keen on creating your own, you can use a template from third party providers. If you would like us at SnappSales to develop a template for your content planning, contact us here.

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