Here’s How to Create a Content Marketing Strategy with A Small Budget

by Nov 18, 2016Inbound Marketing, Marketing, Outbound Marketing

Here’s How to Create a Content Marketing Strategy with A Small Budget

It goes without saying that organisations with a large marketing budget can create great content, but although having a good budget for content marketing is a great plus, if you don’t have the budget you can still develop a compelling strategy. This is especially great for start-ups and entrepreneurs.

Here are our steps to develop a content marketing strategy with a small budget:

1. A lot of organisations just dive in without analysing the pros and cons. Before you decide on which platform to use, evaluate the cost and potential return for each type of content:
• Blog posts
• Ebooks
• Video material
• Podcasts
• Infographics
• Social media posts etc.

If you’re on a budget you want to use the cheapest method with the highest return.
To calculate the expected cost for each platform, think about what you will need and who you will be paying to create the content. To save money, opt for a freelancer or a company that specialises in affordable content marketing such as us here at SnappSales.

To calculate the potential return for each platform, have a look at your potential audience. For example, if you’re writing a blog post, consider how many people follow your blog, and whether it will provide the best possible return.

2. The next thing you want to do is verify the popularity of the content you wish to create. You may think your ideas are great, but people may not be interested in it. To verify popularity for different types of content, do the following:

• Use tools such as Google analytics to check popular keywords so that you may attract a larger audience

3. When creating content, focus on quality and not quantity. It’s better to post great content three times per week than post mediocre content every day. It’s also cheaper to create great content only three times per day than creating bad content daily. You save on freelancer costs and get a larger audience engagement. Of course, if you can create great content every day you should go for it! Make sure you use a content posting schedule to alleviate the stress of managing your content.

4. Another cheap way to content marketing is to repurpose old content. Repurpose your videos to blogs or blogs to infographics for example.