Why Every Business Needs a Digital Marketing Strategy
Digital marketing spans a history of reply cards in magazines in return for floppy disks that contained a free offer or service. Today, it has taken a new, more advanced form. As more individuals prefer to do their shopping online, businesses need to keep up with digital marketing trends to stay relevant.
Digital marketing takes many forms:
- Email marketing
- Search engine optimisation (SEO)
- PPC (pay-per-click)
- Social media
- Text messaging
- Online advertising (on other websites and blogs)
An effective digital marketing strategy answers the following questions:
- How will we reach our prospects online?
- How well are we using digital media now?
- Which goals and KPI’s should we use?
- How can we achieve our goals and KPI’s?
- Which digital marketing activities do we focus on?
- What budget do we have for acquisition, conversion and retention of online leads?
Having a digital marketing strategy can offer your business an abundance of benefits, including:
It’s an eye-opener
In the past, businesses would not have a clear way to quantify their marketing efforts. It was either they made the sale or not. This would result in countless marketing efforts that wasted time and money.
Today, businesses can break down client engagement to click rates and impressions. These statistics allows them to reconsider marketing material that didn’t get enough engagement.
In essence, with a digital marketing strategy, you can see what your prospective clients are doing with the information you present to them. This will give you the chance to see which campaigns are working and which you need to scrap. All this saving you time and money.
Gives you a competitive edge
It’s true that not many businesses have caught onto digital marketing, and if they have, their strategies are not clearly defined.
A clear and unique strategy will give you direction and focus. You may know and understand that you want to get more clicks to your website, but do you have a clear-cut strategy on how you will achieve that?
Having a strategy in place will give you the edge over many others who are just moving as the wind blows them. Your strategy will target the right people at the right time. In addition, strategy creates purpose and accountability, which in turn leads to success.
Businesses who don’t have a digital marketing strategy in place are likely assigning the entire process to one individual, usually a Digital Marketer in the IT department. This individual may be restricted to his own idea of what he thinks your digital campaigns should represent.
Having a strategy written down can ensure that employees are clear on what you want to achieve with your campaigns and they are accountable for the results.
Of course, building a digital marketing strategy is not a walk in the park. One needs to have the sales and marketing eye to formulate strategies that work. If you want to know more about digital marketing strategies for your business, contact us here for a free consultation.