Is Your Social Media Bringing in More Prospects?

by | Mar 7, 2017 | Marketing, Social Media

Is Your Social Media Bringing in More Prospects?

We’ve all seen it, a business creates a Facebook or a Twitter account, posts for a few months and then leaves their accounts dormant. Perhaps they figured that social media is unnecessary for their business growth? Or maybe they’re not sure how to use it effectively?

Whatever the reason for neglecting your social media pages, it’s not a good move. If you look at the statistics, there are over 2,34 billion users on social media, some of them looking for services like yours.

The most used social media platform is Facebook as reported by Alexa. The site gets over 1,100,000,000 unique monthly visitors.

What an amazing figure!

Imagine all the business opportunities that can result from effective social media use alone? That’s a gigantic amount for some businesses.

Daniel Wellington’s Watches is one business that has seen tremendous growth by using only Instagram as their only marketing platform. They have amassed over 1.7 million organic Instagram followers despite being a relatively young brand.

How did they do it?

Well, easy. Through user-generated content. The company basically reposts and re-shares content from users who have used their brand. They also host shoutouts and competitions for best photo. This creates awareness of their brand leading to even more sales.

The best part? They’re not even spending hours procuring their content, their audience is doing it for them!

The brand’s Social Media Manager, Christopher Löfgren, is quoted as saying,

“It’s one thing to get them through the door, but something completely different to get them to stick around and become active members of the community. While we curate the page, 95% of all of our content is user generated. Our followers have a clear and loud voice, and they get to help build our brand, one photo at a time, every single day.”

While this may not be your social media strategy, it shows that social media can, in fact, bring more prospects.

But what if you’re not getting these prospects, what do you do?

If your social media account is not bringing in any prospects, you could be doing any of these things wrong:

  1. Not introducing yourself. When I go to a Facebook page, the first thing I look for is the About.  This page should tell me what the business is about and whether I need their services. If your “About” page is empty, guess what? I will pass. I am not going to spend my time trying to understand what you do. This is the thinking of most people as well. Make sure that you clearly state what you do.
  2. Posting irrelevant content. If you’re in the sales business, stick to sales. Don’t intermingle content as this may confuse your audience.
  3. Publishing boring content. There are so many similar businesses online publishing the same content over and again. Don’t be a part of them. Be unique and take a different approach to your content.
  4. Not asking for an action. When you publish your posts do you ask your audience to do something with it? If not, you’re missing out on a huge opportunity. When writing your next post, include a one-liner saying, “comment below” or “visit our website” and you will see more engagement with your brand.
  5. Failing to educate. Is your content pointless? Believe it or not, this can be one of the reasons your social media is not bringing you any prospects. Don’t only use social media as a marketing platform, but use it to educate your audience.
  6. Not publishing regularly. We consume a large amount of information daily, and as expected, your posts can get lost in our timelines. A good way to get noticed is to post regularly and at times when your audience is most active. There are tools like Buffer that analyses your audience activity to help you publish posts at the right time.
  7. Failing to complete your profile. Along with completing the “About” page, you should also complete your entire profile. This is because people have different preferred methods of contact. List your phone number, email and website page so that people can easily contact you.
  8. Forgetting the call to action button. Did you know that most social media networks have a sign-up button that you can add? This will make it easier for your audience to sign up for your services and move further along the sales cycle. The sign-up button can also be called the “buy” button on certain social media networks. Make sure you use it!
  9. Not making use of Ads. So, you’re not using ads because you’ve got no marketing budget? Well, here’s some good news; social media ads are the cheapest ads on the market. Facebook ads cost as little as R50 per ad. Make use of such ads to grow your network.