When Have You Last Revised Your Website to Ensure Great Conversion?

by May 12, 2017Lead Generation, Sales

When Have You Last Revised Your Website to Ensure Great Conversion?

How often do you redesign your wardrobe, house décor or reinvent yourself? If you’re anything like the most of us, you may have done this or at least thought about doing it at some point in your life. In the same way, your business website needs a change when things don’t seem to be working anymore.

Here are instances that warrant a website redesign:

1. You’re not getting the results that you want. If visitors are visiting your website but leave within 30 seconds, there’s something wrong with your design or content. If you’re not getting any conversions, your website may also be the culprit. The only way to pinpoint the cause is by having a look at your Google Analytics. If you’re unsure on how to read the results, this blog explains how.
2. Your business vision has changed. It’s normal that as time goes on, business goals, vision or overall purposes change. When this happens, however, it’s important to make sure that your website aligns with the new vision.
3. You’ve received bad website reviews. Although sometimes website reviews can bias, you may want to pay attention if you’re receiving the same comments repeatedly. If you’ve never received a website review and would like one, this blog lists over 20 free web usability tools.
4. You’re just not happy. If you’re not happy with your website layout, hey, why not change it? If you don’t like it chances are your audience don’t as well.

So, you’ve now decided that your website needs an overhaul, how do you go about it?

Oftentimes business owners will revamp their websites themselves, but we don’t recommend this. Why?

Well, for the simple reason that most business owners are not design experts. Sure, they can put something together, but most will not build a website that:
• Optimises conversion
• Boasts a responsive layout and design
• Captivates their audience

It’s not enough that your website contains the necessary information, you need to use strategies to make sure that this information is seen by the right people.

Therefore, we recommend that you hire a web design expert. At SnappSales, for example, we have a team that specialises in website design. The team have an extensive background in understanding a vision and then translating that vision into a responsive website.

Here are quick tips from the design team:

1. Don’t lose your identity. You may want to redesign your website, but it’s important to note that your previous readers have already become accustomed to your voice. It’s therefore, important to while you’re revamping yourself to maintain true to your brand.
2. Create a copy. A practical thing you can do is to create a backup copy of your website and edit that copy. This way, your site is not down for maintenance and you can take your time to make sure your new design is perfect.
3. Stick to the same fonts. Make sure that your font is the same throughout your website as different fonts can be difficult for people’s eyes. Also, use a readable font and size.
4. Avoid too many popups. Popups are great for getting new subscribers, but make sure you don’t annoy your readers by overdoing it. We recommend using not more than one popup per page.
5. Be creative. Creativity will convert your readers into customers, embrace it. If you’re not that creative, why not hire a writer to help you with the right wording?
6. Colours. Did you know that there are certain responsive colours and others that turn people off? For example, the colour blue evokes feelings of peace and tranquillity. If you’re a spa lounge, this would be the perfect colour for your website. Your colour scheme is more important than you realise, pay attention to it.
7. Functionality. Your website should be easy to navigate. If not, users will leave your site without finding what they’re looking for. To make navigation easy, have the main menu as well as a footer menu. Also, declutter your pages.