The Secret to Inbound Marketing
The 3 key benefits of inbound marketing
The underlying issue with digital marketing today is that customers and consumers are in a hurricane of online information. Potential clients are persistently plagued by pictures of cute cats (lots of cats), breaking news, and social posts daily. Shouting your information at possible clients isn’t nearly effective as it should be, because there are millions of other companies doing exactly the same. Sometimes you will find what you are looking for when it comes to marketing, between ads for “The secret to a six pack in four weeks” and “Scan your PC for viruses now”.
In this case your strategy should not be to lead your customers into this chaos but rather guide them out of it. That is the basic strategy for inbound marketing.
Inbound marketing is a highly-strategic methodology designed to educate and nurture prospects through their sales journey. It’s not “in your face.” Instead, it’s about providing prospects with something of value without asking for anything in return. And who doesn’t like to get something for nothing?
Inbound marketing is about delivering the right information at the right time and place. And by following this key point, your marketing becomes relevant and helpful to your customers, not interruptive.
1. Simplifies the Jobs of Sales and Marketing
With inbound marketing, your sales and marketing teams join forces to create a powerful team which creates target related content for prospect clients. Sales people are the source key for insights into what the prospects need and want at different stages in their buying journey. When creatives/marketing are armed with that information they can create highly-targeted content which educates the buyer, answers their questions and solves their problems. Together sales and marketing can utilize and distribute that information to drive and generate leads, increase conversations as well as nurture existing customers.
2. Make yourself heard
Major business to business buyers start their research on Google. They are looking for the major players in the specific industry, the most common concerns or testimonials about your service and the best insights into the purchase and implementation process,. Your company needs to be seen in those search results, that is where inbound marketing plays a great role.
Creating helpful, content related information toward these industries increases the odds of a prospect finding your company, by simply creating more pages for them to stumble across. Promoting your content through social media channels will also add relevancy which in turn gives you greater reach.
3. Bring in new business
In addition inbound marketing can help you generate more leads to fill your sales pipeline. These leads will often be higher quality and farther along in the sales cycle than leads brought in through traditional outbound marketing tactics like direct mail or cold-calling.
Inbound marketing is a crucial part of today’s marketing environment. With consumers having more control over the information they consume and the information they decide to ignore. Inbound marketing techniques enables businesses to reach their prospects in a targeted, relevant environment and manner that helps to enhance their brand, generate leads, and improve sales.
When prospects stop by your website or social media page, you have to lead them to as well as through your sales funnel and nurture them into becoming customers. Inbound marketing strategies such as email marketing and content creation will help you nurture the leads to move them further down the sales funnel and ultimately closing the deal.