Explore our inner workings and well thought out methodology specifically designed for Lead Generation in the IT and Software Sectors.
Ultimate sophistication lies in simplicity, and our value proposition is simple:
We have developed our methodology to support the need of business growth through quality sales opportunities.
To allow for our successful methodology we’ve designed our approach around the four absolutes for Lead Generation in the IT and Software industry – Awareness, Thought Leadership, Human Touch and Nurturing.
RESEARCH CONFIRMS OUR METHODOLOGY
In a 2016 Gartner study the findings showed that 80% of C-Level decision-makers prefer articles above advertising when making major decisions.
2016 HubSpot Survey showed that LinkedIn content consumption increased 21%, and 46% of C-Levels actively spent time on LinkedIn.
Cold Calling is Dead.
It is brand damaging: 1st impression is an annoying call center agent, with an annoying script (we all know the feeling).
It is scripted: Scripts do not allow for solution based sales, or answers for potential questions your prospects might have.
Zero authenticity: Because it becomes a repetitive task, agents sounds like a robot, with no passion, understanding or emotions.
To start any successful lead generation campaign we need to establish the foundation with great awareness. Letting your ideal prospect know about your brand and service, in a non-intrusive manner. This allows us to engage and get them warmed up towards your brand in a very natural way, without a feeling of being forced to engage with us.
Differentiation through thought leadership will ultimately open the right doors, giving you the best opportunities. We will create well crafted content and strategically distribute the thought pieces to ensure the right eyes sees it, and engage with it. Picture this, would you rather engage with thought leaders, or just a random company in the industry?
We will use Phase 1 & Phase 2 and clever technology to identify “Hand Raisers”, these are prospects who’s online behavior indicates interest in your brand or service offering. They will be contacted by your Brand Ambassador to ask questions to establish need, fit and if they qualify, to setup an appointment. Setting up Hot Qualified Appointments is why we are doing this, driving valuable meetings and proving ROI.
Nurturing leads to great relationships, great relationships leads to great deals, great deals leads to loyal customers. We understand that not all “Hand Raisers” are ready for the sales meeting, due to trust relationship not quite being established yet, or having current contracts, budget constrains or the pain you are solving is just not big enough. We will cultivate and nurture them to a point of Sales Readiness.
Why not DIY?
WE ALL CAN ADD, BUT WE RATHER LEAVE IT TO THE ACCOUNTANT
Sales lies in numbers. Consistency is Key.
Just to name a few of the very well known sayings, and we all know, when you get busy selling or closing deals (operational “distractions”) you stop doing the ground work.
How much time do you think you really spend on outreach activities every day?
Maybe every month?
When you get busy with actual sales or operations, you don’t have time to hunt for prospects.
We will allow you to focus on your core strengths, while outreach and conversion are our genius areas.
We are in the loop with all the latest trends and methods of conversion, that is why we are the professionals.
When you outsource this function, the responsibility is removed from your shoulders to get results.
We will be accountable for performance and KPI’s, not you or your staff, which negates stress and HR issues.
Come on, Let's have a Chat
(021) 839 4839
4th Floor Woodstock Exchange
44 Albert Road, Woodstock,
Cape Town, Western Cape
Karen van Zyl:
(Director Sales Enablement)
Albert van Zyl: