Seriously, Stop Boring Your Audience

Seriously, Stop Boring Your Audience The father of advertising, David Ogilvy, once said; “The best ideas come as jokes. Make your thinking as funny as possible.” There are far too many brands who shy away from humour in their campaigns—simply for the fear of offending...

2018 Marketing Design Trends

2018 Marketing Design Trends Like web design, marketing design is something that changes rapidly. Shutterstock – a stock photography company, released its 2018 Creative Trends Report today. This report fills us in on the marketing design trends we should know about...

What is Relationship Selling?

What is Relationship Selling? Are you a relationship seller or a transactional seller? What’s the difference, you may ask? Well, transactional selling is quick and impersonalised.  This works well for low-cost products where it’s not necessary to invest in building a...

Does Blogging Help Your Business? New 2017 Data

Does Blogging Help Your Business? New 2017 Data If you’re not checking your analytics and you’re not analysing it, it’s difficult to tell whether blogging provides a direct positive influence on your revenue. On the positive side, for the past four years, Orbit Media...