The Importance of Content Creation During the Holiday Season

Just like that, we have reached the end of 2017. This is a period of celebration and gratitude for the year that has been. But as much as you want to celebrate and get into vacation mode, there’s  something you need to know: Content creation and brand positioning never ends – even when you’re on holiday.

Why you should keep publishing content during the holidays

This is a time for you to take advantage of the reduced business  advertising traffic. While most of your competitors are closing their doors and taking a break, continuing with content creation will help you remain relevant and top of mind in your target audience’s mind.

You will also notice that  people have more free time to frequent social media and other websites during this period. Take advantage of that by being present when they are most active. Also, people are generally happier this time of year and are more likely to say “yes” now than at any other time of year.

Lastly, you want to start 2018 with a bang. If you’ve got a list of prospects to contact by the 3rd of January already, you will be well ahead of your sales goals.

Does this mean no break for you?

This doesn’t mean that you must keep working. You can create this content before you go on holiday and then schedule automatic uploads using tools such as WordPress, Buffer and Hootsuite.

Of course this means you can’t respond to queries or comments, but with a lead generation agency on your side, this should not be a problem.  We can create this content for you, publish it and engage with your leads too!

SnappSales is a lead generation company servicing software and IT companies. We keep your pipeline filled with leads so you can always have the opportunity to pitch your products or services to a target audience.

Here are our services:

  • Appointment Setting
  • Database Management
  • Content Creation and Publication
  • SEO
  • Website Building

Let us manage your marketing in December and January. Contact us.