What CRM System is Best Suited for Your Business and Why

by May 5, 2017Lead Generation, Sales

What CRM System is Best Suited for Your Business and Why

Customer relationship management (CRM) is at the pinnacle of any business. Without clients, your business is dead. Hence why many experts say that if a business can manage their client base properly, they can maximise their profits.

Choosing the best CRM system can be tricky. Not only are there so many to choose from, but they each present their own pros and cons. One CRM may be good for your competitor, but may not work for your business at all. A great CRM system should help you to:

  • Build good relationships with your clients
  • Enhance conversations with your clients
  • Improve revenue rates
  • Analyse customer information
  • Find selling opportunities
  • Manage loyalty programs

To help you, here are the pros and cons of the top five CRM systems:

1.  Pipedrive

Pipedrive is the leading sales management tool for small teams. It is a fully functional system that helps you manage your clients from acquisition to successful sale.


  • No deal falls through the cracks because you plan your activities and not outcomes
  • Everything is tracked, from phone calls made to which person made the call
  • Visual pipeline helps you to have a pictorial overview of all deals and move them further along the cycle
  • Excellent organisation that helps you save time
  • Simple to use
  • Easy to customise to your business


  • Not that suitable for big teams
  • No forecasting

Score: 9.8

2.  HubSpot CRM

HubSpot is also another popular CRM system. It’s a simple system for companies that are starting to realise the importance of a CRM system or for those that have a basic CRM system and need more help to maximise their client relationships.


  • Free to use
  • Simple
  • Certified and premier Google partner
  • Works well in all industries
  • No disruption in current workflow
  • Single dashboard for all team members
  • Lead importing made easy
  • Integrates with Salesforce, Zapier, Microsoft Dynamics, Shopify and many other tools.


  • Basic support which can be lengthy process
  • Not as sophisticated as other CRM systems

Score: 9.7

3.  Zoho CRM

Zoho is a CRM system suitable to manage and contact leads, manage your sales pipeline management and purchase control.


  • Useful for any sized business
  • Integrates with other tools such as other Zoho productivity products, Microsoft Outlook, QuickBooks, ConstantConnect, MailChimp and Google Apps; as well as with cloud-based connectors like OneSaas and CloudWork
  • Maximises the use of social media
  • Mobile edition is available
  • Real-time overview of leads


  • Limited access in mobile version
  • IT support can be slow
  • Complex design and layout

Score: 9.5

4.  Freshsales

Freshsales is the ideal CRM system for teams that churn a lot of sales daily. It helps them to keep track of their sales leads while solving their inquiries at the same time.


  • Can distribute, nurture, score, divide and verify leads
  • Extras such as auto-dialers, call recording, call routeing and affiliate management
  • Excellent reporting tools
  • Affordable pricing
  • Outstanding customer support


  • No dashboard to see an overview of sales
  • Limited integration with other business systems

Score: 9.3

5.  Bpm’online

Bpm’online is a great CRM system for large companies. With this platform, you can design and automate processes to manage your interactions with clients.


  • Simplifies document processing
  • Forecasting made easy
  • Easily customisable
  • Superior interface
  • Mobile version is available
  • Integrates with tools such as Microsoft, Google and your own apps


  • Integration with media is not sophisticated
  • Connection and integration with other systems is complex
  • Setting up the system can be a lengthy process

Score: 9.3

[These scores are taken from crm.financesonline.com. For a full description of these CRM systems, visit Top 10 CRM Products


These are the CRM systems that scored the highest based on several criteria. For more information on these systems (functionality, pricing etc.) and to learn more on which CRM would work best for your business, visit this page.

When selecting your preferred CRM system, answer the following questions:

  • How much are you willing to pay?
  • Why do you need a CRM system?
  • What benefits and features do you require in a CRM system?